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Events

Social Media: a double edged sword – Panel Discussion

by Hemant Soreng • September 3, 2012 • 0 Comments

ThotTracks

Please do attend…details as follows. List of panelists: Hemant Soreng, Digital Marketing Professional and Entrepreneur (Moderator) Sairam Ranganathan, Head – Maxus Digital, South Snehashish Ghosh, Policy Associate at The Centre for Internet and Society Suyesh Shankar, E-Business Manager, Dell India When: Saturday, Sep…

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Mobile, News & Resources

Nokia’s CEO letter to employees

by Hemant Soreng • February 20, 2012 • 2 Comments

Nokia - burning-platform

Nokia’s CEO Stephen Elop’s open letter to employees – “brutally honest” and I might add – high time somebody in Nokia realized that they are on a burning platform. Hello there, There is a pertinent story about a man who…

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Events

Unveiling Deep Dive: Panel discussion

by Hemant Soreng • December 12, 2011 • 0 Comments

Unveiling Deep Dive: Panel discussion

Delivering the keynote and moderating the panel discussion on the online audience. Anticipate  a scintillating conversation. Sounds interesting. No? Ok. The venue is Hard Rock Cafe. Now? Please click on the image below to register.

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Articles, Case Studies, Digital Marketing Channels, Viral

Notion Ink’s Adam – A study in viral marketing

by Hemant Soreng • February 23, 2011 • 0 Comments

Notion Ink Tablet

You don’t need a great funny video or a sexy interactive flash based microsite or even a compelling subject line to get forwarded. You just need to yes, “pile on” to an existing buzz. That’s exactly what Notion Ink did…

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News, Viral

Walk on water : Liquid Mountaineering

by Hemant Soreng • May 17, 2010 • 0 Comments

Liquid Mountaineering

Three athletic young adventurers have produced a video claiming to show ‘one of the most impossible-looking activities that anyone has ever seen’ – walking on water. Ulf Gartner and his friends Sebastian Vanderwerf and Miguel Delfortrie call it ‘liquid mountaineering’,…

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Articles, Social Media

Lose a boat race and win 65 million dollars !!

by Hemant Soreng • May 13, 2010 • 0 Comments

The Boat Race : Oxford vs Cambridge

The subject did catch your attention, didn’t it. Well, not exactly how it sounds, but two members of this year’s losing team Oxford in the annual Oxford and Cambridge Boat Race, lost the race and have won $ 65 million.…

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