Managing paid advertising on the search engines can be tricky. The little boxes of ads seem innocuous, but many advertisers don’t effectively capitalize on SEM (Search Engine Marketing) opportunities. One way to make a big difference in paid search campaigns is with ad copy. Here are several pointers to get your ad copy right!
Monthly Archives: April 2008
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Blog metrics 2 : Marketing to Bloggers
by Hemant Soreng • • 0 Comments
Are you sure you want to do it? If not, do not even tread there. However, if you are one of the brave ones, please be prepared for the “program” to be not very successful. Here are some tips on…
Ad networks : what, why and how?…contd.
by Hemant Soreng • • 0 Comments
How to use Ad networks properly? Some tactics 1) Use not more than 2-3 networks in your plan : Most of the network inventory comes from the same places and most publishers are working with multiple networks, so if you’re…
Yahoo, the shy bride, is she ?
by Hemant Soreng • • 1 Comment
The wooing game continues. However, the would be bride is definitely not impressed. She is busy flirting with all. Be it, Microsoft, the primary suitor. AOL, the rival. Or be part of Google’s adsense “harem”. Now News corp joins in…
How to Negotiate – Tips for Yahoo!
by Hemant Soreng • • 0 Comments
I guess Jerry should seriously listen to this and so all the negotiators out there… http://coollinks.indiatimes.com/frame.aspx?catid=14&linkid=2382&linkurl =http://www.5min.com/video/how-to-negotiate—tips-for-yahoo-5794173
Blog metrics
by Hemant Soreng • • 2 Comments
I have been interacting with Karthik (www.itwofs.com) from Lenovo’s PR agency Text 100 to track/monitor/measure Lenovo and its competition presence in the discussion forums, user reviews and blogging sites. We have gone one step forward to engage with users to…
A Fishy Social Networking Campaign
by Hemant Soreng • • 0 Comments
A good read which I picked up from ClickZ At their core, all social networks are about one thing: friends. Without them there would be no impetus to join, and no sustainable interest in remaining a member. Depending on the…
Virgle : The final frontier
by Hemant Soreng • • 0 Comments
http://www.google.com/virgle/index.html A visionary step. Star Trek part two. Dedication to visions of Jules Verne, Carl Sagan, Arthur C Clarke and others. One giant step for man and a giant leap for the mankind. Colonization and imperialism revisited. Virgin and Google…
Blog journey
by Hemant Soreng • • 0 Comments
And finally, I embark on this long, unknown blogging journey. My tribute to those set out to brave the unknown. Yuri Gagarin, Christopher Columbus, Captain Kirk (?) ……and those unknown who paved the way for the ones that are known.…