With most of the content in English, the typical internet user is proficient in English. But these users typically no more than one language apart from English. So is it the affinity to the local language prompts them to click?…
Monthly Archives: July 2008
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Online Ad Spending Holding Strong
by Hemant Soreng • • 0 Comments
So this is good news for the industry despite of the talk of economic slowdown For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) “2007 Internet Advertising Revenue Report.” That…
Ford and Microsoft Sync Up for Viral Roadtripping
by Hemant Soreng • • 0 Comments
Microsoft has teamed with Ford for a highly experiential, super soft-sell microsite around Microsoft SYNC. SYNC is a voice-actived gizmo for your car that’s kind of like an iPod crossed with a Blackberry: it does music, text, and telephone. Cool,…
After a long pause
by Hemant Soreng • • 1 Comment
I have kicked myself many times for not writing for a long time. Was traveling quite a bit. Was wondering when will I be able to use my mobile for blog posts. Can’t do that as of now unless I…