My Grandma and mom would’ve loved this in their kitchen http://www.youtube.com/watch?v=Vg6emajJmEo
News & Resources
The mobile rush
by Hemant Soreng • • 3 Comments
If the California gold rush in the mid 19th century or the recent Dot com boom wasn’t enough that we see a deluge of mobile marketing “successful case studies” I was part of the dot com boom and bust to…
Mobile Social Networking
by Hemant Soreng • • 8 Comments
200 million plus mobile phone users in India and still rising. One instrument you take with you all the time. This is future. No, this is the present. SMS is big, mobile social media is the next big thing if…
Internet : How safe are we?
by Hemant Soreng • • 10 Comments
Viruses, spams, and other Internet-spawned threats are one aspect of the web we can do without. However, wishful thinking is not going to be of much help. Online threats are, and most probably will remain, an ever-present nuisance as…
Me too bollywood virals
by Hemant Soreng • • 0 Comments
For a long time filmmakers in Bombay, worked on a “masala” formula to make movies. The eighties and nineties were full of such movies with most of them flopping big time. Virals in India developed by corporates has also seen…
10 PPC Ad Copy Tips
by Hemant Soreng • • 3 Comments
Managing paid advertising on the search engines can be tricky. The little boxes of ads seem innocuous, but many advertisers don’t effectively capitalize on SEM (Search Engine Marketing) opportunities. One way to make a big difference in paid search campaigns is with ad copy. Here are several pointers to get your ad copy right!
Blog metrics 2 : Marketing to Bloggers
by Hemant Soreng • • 0 Comments
Are you sure you want to do it? If not, do not even tread there. However, if you are one of the brave ones, please be prepared for the “program” to be not very successful. Here are some tips on…
Ad networks : what, why and how?…contd.
by Hemant Soreng • • 0 Comments
How to use Ad networks properly? Some tactics 1) Use not more than 2-3 networks in your plan : Most of the network inventory comes from the same places and most publishers are working with multiple networks, so if you’re…
Blog metrics
by Hemant Soreng • • 2 Comments
I have been interacting with Karthik (www.itwofs.com) from Lenovo’s PR agency Text 100 to track/monitor/measure Lenovo and its competition presence in the discussion forums, user reviews and blogging sites. We have gone one step forward to engage with users to…
A Fishy Social Networking Campaign
by Hemant Soreng • • 0 Comments
A good read which I picked up from ClickZ At their core, all social networks are about one thing: friends. Without them there would be no impetus to join, and no sustainable interest in remaining a member. Depending on the…