200 million plus mobile phone users in India and still rising. One instrument you take with you all the time. This is future. No, this is the present.
SMS is big, mobile social media is the next big thing if the trends are to be looked at in the US.
Reliance has already launched mobile blogging in India. It will not be far when social media networks start ruling the “mobile” roost? Marketers should be proactive and read the signs.