The mobile rush

If the California gold rush in the mid 19th century or the recent Dot com boom wasn’t enough that we see a deluge of mobile marketing “successful case studies”
I was part of the dot com boom and bust to see that more PR was generated than actual revenues, ROI, brand awareness etc etc.
Last week was particularly hyperactive w.r.t the mobile world. Even I was inspired to write a post on Mobile Social Networking.

Started off with a forward from the ever cheerful Anita Bhat, Business Director, MindShare Interaction or “Queen Bee” as named by the online publishers. She sent me the latest on “Pepsi uses mobile marketing for Youngistaan campaign” an article from As I surfed the Indian cyberspace I found it everwhere. Good show Pepsi !! The PR dept. i.e. and not the digital marketing. The digital guys will get a pat on their back when they tell the world how many Pepsi bottles were sold or what was the incremental Brand Awareness/preference.
Affle was the other one. Well they do seem to be a hotshot mobile co. launched a year back. The article from Alootechie (where do they come up with such gastronomical name) even further predicted that Mobile advertising market in India may grow to Rs 500 crore by 2011.

Great stuff guys !! This is the medium of the future !! Way to go !! The growth in no. mobile users. 20 % penetration with 200 million users and still growing leaps and bounds.

Lovely !! So lets put the TV, Print monies here as the reach is great. Do not kid your self.

My take – do not jump, spend 1-2% of your marketing budgets, but experiment, do pilots, always maintain a presence. Learn. Spend more when you see the returns.
Yes, this will not be just a mobile rush!!

Leave you with a Mobile phone commercial I picked up from YouTube ! Enjoy !

3 comments for “The mobile rush

  1. June 13, 2008 at 12:29 pm

    Do you have the exact link to the Pepsi article? The one in the post links to the main site.
    Also check out:

    Something which correlates to your previous post perhaps?

  2. Gautam
    June 13, 2008 at 6:53 pm

    Its still early days for mobile. Lots of evangelization required.
    But, marketers need to experiment and try out a few things. No risk, no gain..

  3. July 3, 2008 at 7:22 pm

    Hello was searching Google for Internet Marketing Director and your blog regarding ile rush | eThos from Hemant Soreng looks really interesting for me. I will definitely bookmark it and come back for more cool postings to read! Cheers!

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