SEO : It Pays to Link Consistently

Some good tips for SEO

Keywords are Key
Naming the pages on your Web site in a consistent manner (using keywords that describe the content on the page) can help your site’s visitors, as well as your organic search engine rankings. For example, your Web site visitors probably expect that your company’s privacy policy is located on a page called “privacy.html” or “privacy-policy.html.” If someone searches for your company’s privacy policy, they’re more likely to click on a link that has a URL with the keywords in it.
Search engines have been known to give some credit when you have your keywords in your URL, especially if that page has the keywords in the URL and the page’s content includes those keywords. Naming your pages consistently has its benefits.

Keepin’ Your Internal Linking “Real”
Now let’s look at the home page of your site. I would consider your home page to be located at http://www.example.com/, not at http://www.example.com/index.html or http://www.example.com/default.aspx. Even though the index.html or the default.aspx file is your site’s home page, the real home page is http://www.example.com because that’s the page everyone tends to link to when they link to your Web site.
It’s important to fix the internal links to your home page, and consistently link to what is the “real” home page.

Home Pages and Redirects
Different Web servers use different files to serve up the home page of your site at http://www.example.com/. A Unix Web server may use index.html as its home page file, or it might use index.htm. A Windows server might use default.asp, default.aspx, default.htm, or default.html.
When it comes to your domain name, it pays to be consistent. You have control over the internal links on your site, and you have control over whether you’re using www.example.com or example.com.

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2 comments for “SEO : It Pays to Link Consistently

  1. August 2, 2008 at 1:43 am

    Consistency in terms of the link URLs can be a tricky thing. http://www.somesite.com/Privacy.htm and http://www.somesite.com/privacy.htm may refer to the same page on a windows server. In Linux, these are two different pages. And search engines follow the linux way. Content replication may result in black-listing your website itself!

    So, I think it’s better to use lower-case letters in all your link URLs.

  2. August 2, 2008 at 12:15 pm

    Agree with you on this, Shibili

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