Social media marketing screw up

So do we know all about Social Media Marketing? Many corporates seem to think so. Dell found it the hard way after “Dell Hell”. Now Nestle is the new kid on the block to do so.
SMM strategy seems to be setting up channels in the Social media space,”engaging” with the customers and building a community. Easier said than done. It has to be done right, which is again relative and need to be find out, learn and change. It is iterative. There is nothing right and wrong. It will always be learn, learn and learn and implement.

Here is how screwed up on their Facebook page

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