Walk on water : Liquid Mountaineering

Three athletic young adventurers have produced a video claiming to show ‘one of the most impossible-looking activities that anyone has ever seen’ – walking on water.
Ulf Gartner and his friends Sebastian Vanderwerf and Miguel Delfortrie call it ‘liquid mountaineering’, a new sport that is not only challenging the laws of gravity but is also encouraging thousands of fans to slip on watertight shoes and run as fast as possible into the nearest lake.
The video shows the men racing in turns into a lake in Portugal. After several false starts they manage up to nine or 10 high-speed tiptoe-like strides before their legs buckle beneath them.
Over 2 million people have watched the YouTube video in the past fortnight. So “amazing feat” as a viral theme works, as Lenovo did with “Amazing Bees viral” !! Are brands listening?

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